BRAIN STORMING-CREATIVE WAY OF PROBLEM SOLVING.

Brain-storming is a creative and collective way of problem-solving. Here we make use of the ideas of many persons, each one providing answers in his own unique way. Every idea is noted down, however absurd, it may look at first glance. This term was first coined and utilized by Alex Osborne in 1948  coined the word Brain-stormingwho defined its four main rules.1-Everything, whichever comes in the mind can be expressed since nothing will be evaluated at the time. 2-The more ideas expressed, the better would be solution 3- No idea is too exotic, too bizarre, or insignificant.4-Any combinations, deviations, and improvements on the idea presented, will be acceptible.

BRAIN STORMING’S UNIQUE PRINCIPLE It is based on the principle that everyone in this world is a gem, second to none very unique Personality. Every person from lower to higher ranks is invited to participate in this session. Each person, whether,peon,clerk , assistant , section incharge,head of the unit, or CEO is considered an equal and single entity. Nobody is superior and inferior,here. All the ideas, however absurd or incongruent, it may seem, are respected and not criticized by anyone.

EVERYBODY THINKS IN HIS UNIQUE WAY FOR THE SOLUTIONS OF THE KEY PROBLEM. The main idea behind this method is not to find only the exact and right answer. There can be many answers to the same key problem but to unleash new ideas that have not been considered before. Every idea acts as an inquisitive to find new ideas of the same problem, by the different members of that group. The most important criterion of this brainstorming session is not to criticise any idea. All unique ideas are jotted down in a database for future reference in solving other or future problems.

BRAIN STORMING IS A WAY OF DIVERGENT THINKING In conventional Convergent thinking thought processes are focused on the main Key Point, which is the basis of all intelligent tests. Here team members don’t focus on one point but on all the possible directions.So it is a process of divergent thinking. MIND MAPPING IS ALSO A TYPE OF BRAIN STORMING Brain mapping is also a type of brainstorming, where we converge from the central Key idea to diverge in different directions. First 4-6 main subideas, related to the main key. Then subideas work as sub-keys, from which further diverge in different branches. We try to think in all the possible ways. Here all the possibilities are explored.

MIND MAPPING

Brainstorming has now become a very popular and creative tool to find the solutions to many problems . It is widely implemented by many national and multinational companies. It’s a collective and creative effort, where quantity gets superhand over quality. At the same time, a data-base is prepared from the discussion for the future use.                                                                                            Satish Tripathi sctri48