The subconscious mind is the most powerful part of the human mind. It occupies more than 90 percent of the mind’s sphere, whereas our conscious mind is only 5-10 percent. It can be compared with the floating Iceberg in the sea, whose only 5-10 percent part is above the water. Rest 90-95 percent is submerged.
The subconscious mind is quite different in its attributes, from the conscious mind. Conscious mind‘s arena is only 10 percent. It controls willpower, short-term memory, and logical and critical thinking. It has some filters, which question the authenticity of facts. The subconscious mind, In contrast, has a vast domain of about 90 percent. It works 24×7, Beliefs, emotions values are stored in this part. Long-term memory is stored in this part. Imagination and dreams are stored in it. It is very intuitive and gut-feeling which emanates from it. The uniqueness of Subconscious Mind. Its greatest drawback is that it accepts anything and everything without thinking or questioning. It’s like a mirror, whatever is projected in it, is reflected in the same way. It accepts positivity and negativity both equally. You can use it for positive affirmation or can fill it with negative self-talk.
EXPLOITATION OF THE SUBCONSCIOUS MIND. The subconscious mind accepts everything and anything 24×7. It never questions the authenticity of any fact or gives its logic before accepting or storing it in its long-term memory store. So it is the most exploited and misguided lot. Media and marketing people take advantage of it, to bypass logical and conscious minds. A- Exploitation by Ads-Advertizements. Ads repeatedly and subconsciously fill your mind with fabricated facts about their product. It’s very useful, very cheap, Organic, herbal healthy, Internationally accepted, etc. B- Exploitation by Marketing Peoples – They use various types of strategies to lure prospective buyers to purchase their products. They take the services of bloggers, YouTubers, and affiliate marketing experts to impress the consumers, to exploit their subconscious minds’ weaknesses. C- Media- Most of the time media tells half the truth or manipulates the facts according to its version. It repeatedly tries to project the same/half-truth in the viewer’s subconscious mind. D– Emotional blackmailing of Subconscious Mind. Creating some emotional scenes related to mother /father/brother /sister or images of God. Actors promoting spurious and harmful products, like the Pan-Masala of tobacco. Telling it’s benign, it’s pure, like that. 4- Game of MRP– It’s a big game to impress the consumer’s subconscious and conscious minds. Say a product, whose actual cost is Rs2oo/- has MRP embedded on it Rs 2000/- It is displayed by middleman sellers Rs2000 is crossed and written Rs1000/- You save 50 percent. The purchaser is lured by it. In between profit is distributed as commision. 5-Game of big sale or clearance Sale– This game is also based on more or less the same principle of manipulation of MRP. Here seller purchases apparel and other items in bulk, directly from the manufacturing factory. Factory clears many quality control rejected products at the cost price of raw material consumed. So the cost of per piece is hardly Rs.5/10 per item, whereas MRP is put Rs500/-or more and the sale price is put Rs.100/- Customer is tempted to purchase it. Seller is also a purchaser at another place – Sellar should keep in mind that he’ll also be a purchaser at another place.
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